_{United Airlines - Pyeongchang 2018 Winter Olympics Campaign}

Role: Art Director; Concept, & Design
Agency: mcgarrybowen ny
Media: TV, Print, OOH, Digital
Group Creative Director: Chris Pacetta

With their strength, agility, stamina and speed, Team USA Olympians are pretty much our modern day superheroes. They can do just about anything, but the one thing they can’t do is fly—that’s where United Airlines comes in. Helping Superheroes Fly.

My team and I had the unique opportunity to design the actual outfits our olympians would be wearing! Below are some of the directions I pitched.  The initial intent was to have each athlete in their own individual "Super Suit", but later decided to select one direction to guide and influence the entire team’s look. This unified visual style helped reinforce the team identity as it was executed across each of the athlete’s respective sports.