David Castillo
Design & Art Direction

DAZN U.S. Launch - TV Spots
Role: Art Director, Designer — title card design, motion direction
U.S. launch campaign spots for a leading global sports streaming service known as DAZN. With an extremely limited budget, our team leveraged existing fight footage that our client had provided in order to deliver a pair of intense launch spots in order to make a splash for their American debut. I spent the majority of my time on this project reviewing fight footage to filter what was worth using using in our edit, consulting on the edit, and  laid out the composition for the title cards in each video, and for :15, & :60s spots.

DAZN U.S. Launch - Social
For social, I established the visual design direction for TV stills, IG posts, and stories which were used to announce up and coming key title fights throughout the season.