With their strength, agility, stamina, and speed, Team USA Olympians are pretty much our modern day superheroes. They can do just about anything, but the one thing they can’t do is fly and that’s where United Airlines comes in. United is Helping Superheroes Fly!

SELECTED OOH:

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OUTFIT PROCESS:

 For this project, my team and I had the unique opportunity to actually design the outfits our Olympians would be wearing! Above are some of the directions I created. The initial intent was to have each outfit in their own individual "super suit", but we ended up choosing one of the directions to guide and influence the rest of the outfits. In the end, this direction felt stronger as it kept Team USA unified as a whole, with a unified graphic style akin to the X-Men, especially given how each Hero's suit had to be designed to function in the athlete's respective sport.

For this project, my team and I had the unique opportunity to actually design the outfits our Olympians would be wearing!
Above are some of the directions I created. The initial intent was to have each outfit in their own individual "super suit", but we ended up choosing one
of the directions to guide and influence the rest of the outfits. In the end, this direction felt stronger as it kept Team USA unified as a whole, with a unified graphic style akin to the X-Men, especially given how each Hero's suit had to be designed to function in the athlete's respective sport.

 Moodboard + Detail of the "Rebirth" suit direction — This design was one of my personal favorites that didn't make the cut.

Moodboard + Detail of the "Rebirth" suit direction —
This design was one of my personal favorites that didn't make the cut.

 Moodboard + Detail of the "Lifeline" suit direction, that made it all the way to the final spot above. Note the penguin inspo.!

Moodboard + Detail of the "Lifeline" suit direction, that made it all the way to the final spot above.
Note the penguin inspo.!